Marketing Manager

Job title: Market Manager

Salary: £60,000 + year end bonus

Location: Burgess Hill

Contract: 12 month contract

Role Summary

Our client based is looking to recruit a Market Manager working with the Business development and marketing teams.

Core Duties/Responsibilities

  • Formulating, leading and implementing the marketing plan and strategy for integrated care solutions.
  • Providing the relevant field personnel with marketing campaigns, materials and business models to be able to sell to a variety of Healthcare Organisations across the UK and ROI.
  • Developing an appropriate marketing strategy and tactical action plans to optimise performance in alignment with Business Unit and Company objectives
  • Producing annual marketing plans, to be approved by senior management and discussed with operational areas during development
  • Producing a detailed breakdown of the promotional budget required to help implement the marketing plan
  • Ensuring that the Field Force and other functional areas as necessary, has the knowledge, messages and skills required to successfully sell/support specific professional solutions
  • Clearly communicating the marketing plan to relevant personnel - e.g. sales force, support functions
  • Initiating, gaining consensus and implement all marketing operations to achieve planned sales and profit contributions
  • Liaising with the Market Research resources to obtain, cost effectively, the most up-to-date market intelligence regarding NHS customers
  • Undertaking regular field visits, including key customers and opinion leaders
  • Participating in relevant International and National customer/marketing meetings
  • Managing allocated marketing budget in accordance to agreed latest financial plans

 

Personal Attributes

  • Proven experience in Business Development or Sales within the healthcare industry
  • Knowledge of the NHS payment structure
  • Experience/knowledge of creating or selling patient pathways
  • Degree educated or equivalent, ideally in a business-related field or marketing, and whilst a formal higher education marketing (e.g. CIM) or business qualification is not essential it would be an advantage
  • Proven commercial acumen, customer focus and project management skills
  • Ability to influence and manage multiple stakeholders whilst being a strong team player

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Apply Here. Vacancy ID: 4658

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